Travel & Services:

Build Your 12-Month Marketing Strategy—In Minutes

From Only USD$19.95 — Instant Access

Stop guessing and start growing. The Lookers into Bookers™ Strategy Builder creates a complete, personalised 12-month marketing plan tailored to your business. Designed to align with your customer journey, this tool gives you structure, clarity, and a practical roadmap you can actually use.

Get access to the Lookers into Bookers Strategy Builder for only USD$19.95 per month. Cancel at any time.

This is not just some generic strategy builder, it is built on the frameworks created by Chris Torres, author of Lookers into Bookers and marketing expert of over 34 years.

A Smarter Way to Plan Your Next 12 Months

Whether you’re just getting started or ready to scale, the Strategy Builder gives you a clear roadmap—rooted in 34 years of real-world experience. It’s fast, focused, and built to help you turn lookers into bookers, one step at a time.

Build a Strategy in Minutes

Create a Complete Marketing Strategy in Minutes. The Strategy Builder walks you through the key questions that matter—then turns your input into a full year of marketing direction. It’s like having a strategist on your team, instantly.

Know Your Audience

Define Who You’re Speaking To—and What to Say. The tool helps you sharpen your customer focus, align messaging with real motivations, and clarify how to speak to different stages of the customer journey.

Plan Smarter Campaigns

Plan Smarter Campaigns That Drive Bookings. From blog content to ad funnels, you’ll get a tactical plan broken down by quarter—so you know what to publish, promote, and optimise at every stage.

Build Your Strategy with Precision

Say goodbye to guesswork. The Strategy Builder uses the proven Lookers into Bookers™ framework to generate a comprehensive 12-month marketing plan tailored to your tourism business—automatically.

Clear, Actionable Quarterly Roadmap

Your year, mapped out. From Dreaming to Sharing, get a strategy broken down into four quarters with monthly priorities, themes, and real-world marketing actions.

100+ Blog & Video Content Ideas

Never run out of content again. You’ll get over 100 tailored ideas for blogs, emails, and videos—each aligned to different stages of your customer journey.

A Full Year of Social & Ad Campaigns

No more scrambling for content ideas or posting for the sake of it. Your strategy includes a full year of structured social media and ad campaign guidance — tailored to your audience, your goals, and each stage of the customer journey.

Designed for You

Whether you run day or multi-day trips, or want someone to stay at your amazing home, guesthouse or AirBNB, your strategy is shaped around the products you want to promote and the audience you want to reach.

Ready-to-Go PDF, Delivered to Your Inbox

Once you submit the form, your full strategy arrives as a beautifully structured PDF—ready to share with your team, agency, or just get cracking with on your own.

A Smarter Way to Plan Your Next 12 Months

Whether you’re just getting started or ready to scale, the Strategy Builder gives you a clear roadmap—rooted in 34 years of real-world experience. It’s fast, focused, and built to help you turn lookers into bookers, one step at a time.

Build a Strategy in Minutes

Know Your Audience

Plan Smarter Campaigns

Build Your Strategy with Precision

Say goodbye to guesswork. The Strategy Builder uses the proven Lookers into Bookers™ framework to generate a comprehensive 12-month marketing plan tailored to your tourism business—automatically.

Clear, Actionable Quarterly Roadmap

Your year, mapped out. From Dreaming to Sharing, get a strategy broken down into four quarters with monthly priorities, themes, and real-world marketing actions.

100+ Blog & Video Content Ideas

Never run out of content again. You’ll get over 100 tailored ideas for blogs, emails, and videos—each aligned to different stages of your customer journey.

A Full Year of Social & Ad Campaigns

Designed for You

Ready-to-Go PDF, Delivered to Your Inbox

Once you submit the form, your full strategy arrives as a beautifully structured PDF—ready to share with your team, agency, or just get cracking with on your own.

Want a sneak peek? Download an example strategy to see exactly what you’ll get when you build yours.

Tours & Experiences

Accommodation Providers

Service Based Businesses

Customer Praise

“I can’t begin to tell you how much I love it. So easy to use and intuitive, and I’ve got a 60-page marketing plan to look at!!!”

Carol El Hawary – Literary Tours of Egypt

“There’s a lot of absolute gold in this. The 12-month strategy is packed with detail, ideas, and genuinely useful insights. The ad strategy section alone is a game-changer—especially for those of us who find that area a bit of a minefield. I also loved the focus on repeat business and referrals, which are so often overlooked but incredibly valuable. A seriously useful tool.”

James Thomas – Rosehill Travel

“What stood out is deep understanding of the brand with the voice, tone and storytelling that is perfectly aligned with my business!”

Amr Ali – Mr & Mrs Egypt

Monthly Access – Create unlimited strategies each month

USD$19.95 per month (cancel at any time)

Designed for growing teams or established businesses that want continuous access to fresh strategies, monthly updates, and a tool that keeps evolving with your goals.