Marketing School

The Stuff They Don't Teach You in Marketing School

A practical, hands-on marketing workshop exclusively for marketing students who want to understand how marketing actually works in the real world.

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Already have a marketing team in place? I’ll help sharpen your messaging, streamline your campaigns, and upskill your team so they can do their best work.

Marketing Students Only

Up to 25 people per workshop – Small enough to ask questions, contribute ideas and actually get involved.

Work on a Real Marketing Challenge

Don’t just learn it. Do it. You’ll work through a realistic business brief and build your ideas throughout the day.

Learn How Marketers Actually Think

Strategy before tactics. Learn how to look beyond the obvious brief, understand the real problem and decide what marketing should actually do.

Before we dive in, I’ll send over a quick briefing form. It helps me understand where you’re at, what you need, and where you want to go—so we can turn big-picture goals into a focused, actionable plan.

Build Something You Can Talk About

Take the experience into your next interview. You’ll leave having worked through a real strategic marketing process rather than simply listening to someone talk about one.

Why Marketing School?

University teaches you the theory. Marketing School shows you how to apply it.

Work on a real brief, make strategic decisions and learn how experienced marketers approach real-world problems.

This workshop will help you:

Think more strategically
Tackle a real marketing brief
Build stronger campaign ideas
How to actually use AI as a marketing tool
Present and defend your thinking
Gain experience for job interviews

From Theory to Real-World Marketing

Studying marketing gives you the foundations.

But real marketing is rarely as neat as the models, frameworks and case studies make it look.

Clients change their minds. Budgets are tight. Customers behave unpredictably. Campaigns fail. And sometimes the thing you’ve been asked to market isn’t actually the problem.

Marketing School is about learning how to deal with that reality.

You’ll work through a practical business challenge, make decisions, test ideas and learn how experienced marketers move from “What should we do?” to a strategy they can actually defend.

How Real Marketers Think

Good marketing starts long before you choose a platform or create an advert.

Understand
What is the real business problem we’re trying to solve?

Question
Who are we trying to reach, and what actually matters to them?

Strategise
What should we say, where should we show up, and why?

Execute
Turn the strategy into campaigns, content, advertising and activity.

Measure
Did it work? What did we learn? What should we change?

Understand → Question → Strategise → Execute → Measure

This Workshop Is For You If...

You're currently studying marketing or a related subject
You want more practical, real-world experience
You want to understand how marketers actually think
You want to get better at strategy, not just tactics
You want to use AI properly as part of your marketing process
You want experience you can talk about in interviews

This Workshop Is Not For You If...

You want another lecture
You'd rather sit back than get involved
You think marketing always has one right answer
You want AI to do the thinking for you
You're not open to having your ideas challenged

What You'll Learn

I’ll help align your internal team or external partners around clear marketing goals and metrics. Together, we’ll remove the guesswork and keep everyone pulling in the same direction.

Read a Brief Properly

Learn how to look beyond what you’ve been asked for, question assumptions and identify the real marketing problem.

Build strategies rooted in real behaviour—not assumptions. Discover how to map your customers’ journey from dreaming to booking and beyond. You’ll uncover the motivations behind their choices and tailor your messaging to meet them where they are.

Understand the Customer

Explore who you’re really trying to reach, what influences their decisions and what matters to them at each stage.

Build a Marketing Strategy

Turn research and insight into clear positioning, campaign ideas, channel choices and a practical plan of action.

Use AI Like a Marketer

Use AI for research, ideas and analysis without letting it replace your judgement, creativity or strategic thinking.

Present & Defend Your Ideas

Learn how to explain your thinking, justify your decisions and confidently present a strategy to others.

What Actually Happens on the Day?

One Brief. One Day. Your Strategy.

You’ll be placed into a small team and given a realistic marketing brief.

Throughout the day, we’ll work through the challenge together, from understanding the business problem and customer to developing the positioning, campaign and channel strategy.

You’ll use AI as part of the process, challenge ideas, make decisions and build your response as the day progresses.

At the end, each team presents its strategy and gets direct feedback.

You won’t spend the day listening to marketing. You’ll spend the day doing it.

Meet Your Host, Chris Torres

I’ve worked in marketing for more than 34 years, starting my career at sixteen and eventually building several businesses along the way.

For 17 years, I founded and ran Tourism Marketing Agency, working with businesses around the world and building a team of marketers, designers, developers and strategists before selling the agency.

Today, I work as a marketing strategist, consultant, coach and fractional CMO, helping businesses solve real marketing problems, build stronger brands and create strategies that actually deliver results.

I am also:

✓ Author of three books, including Lookers into Bookers and The Living Brand
✓ Co-owner of Tourpreneur, a global community of 20,000+ tourism professionals
✓ International speaker and workshop facilitator
✓ Built and sold a marketing agency after 17 years
✓ Marketing consultant, coach and fractional CMO

Over the years, I’ve hired marketers, managed teams, pitched clients, won and lost business, launched campaigns that worked brilliantly and plenty that taught me what not to do.

That’s the side of marketing I want to share with you.

Not just how marketing works in theory, but what it’s actually like to do it for a living.

Register Your Interest

Marketing School will be launching soon, with the first workshop taking place in Glasgow.

Places will be limited to 25 marketing students to keep the day practical, interactive and genuinely useful.

Register your interest below and you’ll be the first to hear when the date is announced. You’ll also get access to the exclusive Early Bird price of £79 before tickets go on general sale.

Register your interest and unlock the £79 Early Bird ticket.

Save £50 on the £129 launch price.

There’s no obligation to book by registering your interest. It simply gives you first access to the workshop and the lowest available ticket price.

If you want to develop your real-world marketing skills, work on a genuine marketing challenge and learn what it’s actually like to think like a professional marketer, add your details below.

Register your interest and secure access to the £79 Early Bird price.

Lecturer or university?

Interested in bringing Marketing School to your students? Get in touch about university sessions and group bookings.