Full Day Workshop – Friday, 1st March 2024

Building a Customer Focused Marketing Strategy to Drive Sales

I will help you understand your customer’s purchase journey and help you create a marketing campaign to drive awareness and sales.

What we will cover in this workshop...

9am - Morning Session - Define your Customer Avatar

  • Breakfast & Introductions
  • Agenda Rundown
  • Lesson 1: Your Buyer Avatar is Wrong (probably)
  • Lesson 2: Who is your Customer Avatar?
  • Lesson 3: ??????
  • Lesson 4: Avatar Goals & Values
  • Lesson 5: Avatar Challenges & Painpoints
  • Lesson 6: Avatar Objections & Roles
  • Lesson 7: Avatar Sources of Info
  • Lesson 8: Your Avatar's Day
  • Lesson 9: Negative & Business Avatars
  • Lesson 10: Understanding the Customer Journey

12noon - Break for Lunch - 1hour

Afternoon Session - Define your Customer Avatar

  • Lesson 11: Your Current Customer Journey
  • Lesson 12: Determine your Marketing Gaps
  • Lesson 13: Understanding an Omnipresent Strategy
  • Lesson 14: Brainstorming Your Omnipresent Strategy
  • Lesson 15: Let's Share our Ideas
  • Next Steps

Only £395pp

Friday, 1st March 2024
  • Full Day, 9am to 5pm
  • Limited to 12 seats
  • Breakfast & Lunch Included
  • Coffee & Tea throughout
  • Workbook Provided
  • Customer Journey Toolkit Provided