Harnessing over three decades of expertise in brand development, marketing, and design, I’m not just another ‘marketing gooruu (guru)’ who talks a good game but is only in it to profit from those they claim to help. I forged my path by founding a dynamic marketing agency in 2008, sculpting it into a thriving business before gracefully passing the torch in 2024.
My journey is marked by a relentless pursuit of excellence, honing strategies that don’t just retain customers but magnetically attract new ones. Whether you’re plotting to conquer new territories or unveiling a groundbreaking product, I possess the expertise to help you craft a strategy that resonates with your audience at each step of the customer purchase journey.
Across diverse sectors spanning the globe from travel, retail and services, I’ve guided businesses like yours towards growth that really makes a difference to your bottom line. Together, we’ll unravel the mysteries of uncharted markets, turning elusive potentials into tangible triumphs.
With 17 years at the helm of a tourism-focused marketing agency, my expertise in the travel sector runs deep. I’ve guided numerous tours & experience operators, accommodation providers, and travel tech companies in honing their messaging to attract the right customers and boost revenue.
In terms of successes, for Gray Line Iceland, I helped produce strategies that drove direct sales soaring to an impressive 2 million Euros. Overland Ireland similarly reaped the rewards, with tailored strategies also yielding over 2 million Euros in sales, boasting an ROI that eclipsed 6000%.
Even in the remote wilderness of Alaska, a small business witnessed a staggering 463% surge in sales compared to the previous year, underlining how my effective marketing methodologies are helping businesses grow.
In addition, I authored a book titled ‘How to Turn Your Online Lookers into Bookers’ focusing on travel marketing. Currently, I’m writing its follow-up. My insights have been shared on global stages, where I’ve delivered practical workshops, enriching audiences with my knowledge and expertise.
Beyond travel, I’ve also lent my insights to a variety of service and retail sector businesses. My portfolio includes collaborations with renowned brands such as Coke, Westpoint Homes, Vango, Scottish Power, Kingspan, and more.
My accolades speak for themselves: crowned Best Digital Agency 2017, hailed as the Scottish SME Businessman of the Year in 2018, and lauded with the prestigious Skift Idea Awards in 2022. These are not mere decorations; they’re testament to my 30+ years of experience.
In me, you’ll find more than just a consultant—you’ll discover a partner armed with a treasure trove of practical wisdom, ready to illuminate your path to success.
Drop me a line, tell me how I can help and I can advise further. What do you have to lose.