Lookers into Bookers, The Tourism Marketing Blueprint

Print: GBP£25, Digital: GBP£10

Turn Your Lookers into Bookers™

“Implementing the information in Chris’ book helped my business grow by almost 400%!” – Brian Cain, Crawl Entertainment

Lookers into Bookers isn’t about hype, hacks, or hollow promises. It’s a clear, actionable blueprint designed specifically for tourism businesses that want to attract more of the right customers, build trust through every stage of the journey, and turn curiosity into conversions.

Purchase Book

A Practical Guide for Tour & Activity Businesses Ready to Grow

Stop relying on wishful thinking and mysterious marketing magic from those marketing gurus who are only really after one thing… and that is to take your money. Lookers into Bookers, will help you climb out of the marketing abyss and help you generate those extra bookings and enquiries that you all crave.

Work Smarter, Not Harder

Apply proven tactics that actually move the needle. This book shows you how to stop guessing and start making confident, data-driven decisions. Learn how to focus your marketing efforts where they count—saving time, money, and frustration.

Understand Your Customer

Build strategies rooted in real behaviour—not assumptions. Discover how to map your customers’ journey from dreaming to booking and beyond. You’ll uncover the motivations behind their choices and tailor your messaging to meet them where they are.

Make More Profit

Boost bookings, reduce OTA reliance, and scale sustainably. With actionable guidance and real-world examples, this book helps you drive more direct bookings, strengthen your brand, and unlock new revenue opportunities with confidence.

Who This Book is For

If you sell travel experiences, this book is for you. Whether you’re a tour operator, DMO, agency, or in-house team, you’ll learn how to turn disconnected marketing tactics into a clear, unified strategy that converts lookers into bookers.

A Practical Guide

It’s not just theory—it’s a practical guide. Start with foundational marketing knowledge tailored to tour and activity businesses. Whether you’re new to marketing or need a refresh, this book sets the stage for lasting success.

A Real-World Strategy

This isn’t theory—it’s the exact strategy used to grow Sina Tours. You’ll see the real tactics, the real sales process, and the real results. No hype, just the approach that actually worked.

The customer journey is the structure behind your strategy. Lookers into Bookers breaks down marketing into four key stages—Dreaming, Planning, Booking, Experiencing and Sharing—so you can build relevant content and campaigns at every step.

Get Clear on the Journey

The customer journey is the structure behind your strategy. Lookers into Bookers breaks down marketing into five key stages—Dreaming, Planning, Booking, Experiencing and Sharing—so you can build relevant content and campaigns at every step.

Tactics You Can Trust

No fluff. No hype. Just actionable insight. Every section offers clear, tested tactics you can implement right away—from optimising your website to building ad funnels that convert. You’ll finish each chapter ready to take action.

An Ongoing Reference

Not just a read—a reference. With templates, checklists, and frameworks, this is a book you’ll keep on your desk, not your shelf. Use it to refresh your strategy, review your campaigns, and refocus when things feel stuck.

“This isn’t some ‘get rich quick’ look at the tour and activities market. Chris knows his stuff and this shines through in this book. I dare not recommend it to anyone from my city because I’d rather my competition didn’t buy it!” – R. F. Howie

Also available in all good bookstores

A Practical Guide for Tour & Activity Businesses Ready to Grow

Stop relying on wishful thinking and mysterious marketing magic from those marketing gurus who are only really after one thing… and that is to take your money. Lookers into Bookers, will help you climb out of the marketing abyss and help you generate those extra bookings and enquiries that you all crave.

Work Smarter, Not Harder

Understand Your Customer

Make More Profit

A Practical Guide

Get Clear on the Journey

The customer journey is the structure behind your strategy. Lookers into Bookers breaks down marketing into four key stages—Dreaming, Planning, Booking, Experiencing and Sharing—so you can build relevant content and campaigns at every step.

Tactics You Can Trust

Let’s Chat About Your Goals

Book Your Free 30-Min Call

Every business is different. So is every journey. That’s why my coaching is shaped around your unique challenges, aspirations, and vision—not a one-size-fits-all formula.

Ready to move forward with clarity and confidence? Let’s talk.