“Stop relying on wishful thinking and mysterious marketing magic from those marketing gurus who are only really after one thing… and that is to take your money. Lookers into Bookers, will help you climb out of the marketing abyss and help you generate those extra bookings and enquiries that you all crave.”
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In today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.
With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.
Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.
Benefit from over three decades of experience distilled into actionable insights, ensuring you’re equipped with proven strategies that have driven success for tourism businesses around the globe.
The book guides you through the process of developing a strong brand identity that resonates with your target audience, setting you apart from the competition.
Discover how to effectively allocate your marketing resources for maximum return on investment, ensuring every dollar spent contributes to your business growth.
This book is for any tour operator, tourism or hospitality business, marketing agency, or team looking to better understand the most effective way to market a travel related business.
Although the focus of the strategy in this book is for a multi-day tour operator, the premise and structure of the strategy is the same approach I take for any experience-based business. Of course, content and target demographics may change, but how you talk, engage, and inspire your target audience, — the storytelling element — will always remain the same.
This book is for anyone looking to get a better handle on how the many different individual elements of marketing fit together to become one, cohesive strategy that guides the consumer along the purchase journey and beyond — which is a long-winded way of saying that it will help you turn lookers into bookers.
Everything you will see in this book is 100% the strategy we took for Egyptian-based operator Sina Tours. No filter. No bullshit. Just the facts.
In this book, I will cover the exact approach we took to help Sina Tours grow their leads, bookings and, ultimately, their business. It is important to understand not only the processes we take, but the sales process Sina Tours also takes as this plays a huge role in how successful a strategy will be.
Chris is an author, podcaster, and an expert in brand development and digital marketing for tourism, boasting an illustrious 34-year journey in the industry. He speaks at global tourism events where he shares his knowledge and insights, guiding how travel, tourism, and destinations can catapult their brand recognition and boost bookings.
At the helm of the Tourism Marketing Agency, Chris has honed a niche in tour operator marketing, attracting a clientele that spans continents, with over 90% based outside the UK, including some of the industry’s largest operators.
Author of the best-selling marketing book, “How to Turn Your Online Lookers Into Bookers”, Chris encapsulates practical marketing tactics across 400 pages dedicated to the tours and activities sector, making the elusive art of online conversion an attainable feat for many.
Beyond the pages, Chris manages a thriving community of over 14,000 operators under the banner of Tourpreneur. Through workshops, podcasts, and an engaging Facebook Group, Chris and his partners orchestrate a platform of continuous learning, sharing, and growing, embodying the spirit of communal success.
Guidance and mentorship revolve around you – your personal journey, your business, your aspirations, and your hurdles. Every business, just like its owners, is unique, defying the concept of a one-size-fits-all solution.
Get in touch with me today to transform your business.
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